Alejandra Abondano was born and raised in Bogota, Colombia. She pursued a Bachelor’s degree in Advertising before embarking on a new journey in Australia. At the age of 23, Alejandra moved to Australia to further her education, undertaking an MBA in Marketing.

Her passion for fashion and her desire to create a positive social impact led her to the world of handicrafts. Witnessing the challenges faced by indigenous communities in her home country, Alejandra felt a deep conviction that change was necessary. Through her brand, Alejandra is dedicated to supporting and empowering indigenous people by showcasing their craftsmanship in contemporary and versatile designs. By doing so, she not only creates unique and luxurious accessories but also enables these talented artisans to improve their quality of life.For Alejandra, sustainability is not just an add-on; it is an integral part of her business philosophy. She believes that every business should embrace sustainability as a core value. As a visionary entrepreneur, Alejandra exemplifies how passion, purpose, and a commitment to social responsibility can come together to create a business that not only thrives but also uplifts communities and promotes sustainable practices for a better future.

-Alejandra Abondano, Founder & Creative Director